Communications strategy outline once you have a clear goal:
Listen
Do you know what people are currently talking about? How salient is your narrative already?
Test
How do people respond to the stories you tell? What words and images resonate most with your audience? If your story gets to people, will they draw the same meaning from it that you do? Will it make them care or change their minds? Will it make them take action?
Pitch
Is your story reaching enough people? Do you have a plan for making sure your story gets to people? Can you find other people who will share it for you? Do they need to tell the story in their own way?
Explore more tools
We use a messaging house to highlight some simple topline messages that we need to repeat over and over again so that they stick in people’s minds.
This is a simple exercise to start articulating your values message.
Rhetorical and policy attacks on civil society are an effort to shrink civic space by destroying public faith in organizations and public motivation for participation.
Here are some tips for how to work with partners to tell narrative-changing stories.
Use this worksheet to draw the picture you want people to see when they hear your message about “civil society.”
Map out the potential supporters who share your values. You want to mobilize and organize these people to spread your narrative for you.
We use a messaging house to highlight some simple topline messages that we need to repeat over and over again so that they stick in people’s minds.